Stop Burning Ad Spend on Blind Attribution
Browser privacy, iOS 14+, and ITP restrict standard tracking, leaking up to 25% of purchase data. We build custom server-side attribution infrastructure that feeds accurate data back into your ad algorithms to immediately recover lost ROAS.
Engineered Around Your Business Problems
Don't just install tracking tags. We align your tracking infrastructure to answer critical ecommerce business questions. Explore our tracking infrastructure.
What problem are you trying to solve?
Ad Leakage & ROAS Calculator
Estimate how much revenue your current pixel setup is failing to report, and see the immediate ROAS increase after server-side matching is restored.
Your Attribution Recovery Report
Restoring this 23% of purchase signals tells Meta and Google algorithms exactly who is buying, driving down acquisition costs (CPA) by up to 18%.
Claim My Free Data Recovery PlanAttribution & Measurement Frameworks
Proprietary methodologies built to validate pixel accuracy, establish server data pipelines, and align analytics to your backend Shopify records.
Attribution Accuracy Audit™
Our proprietary diagnostic process mapping data discrepancies between checkout databases (Shopify/WooCommerce) and marketing channels (Meta CAPI, GA4, Google Ads) across 22 checkpoint errors.
- Event deduplication match validation
- First-party cookie lifetime extension check
- Off-site conversion trigger analysis
Revenue Tracking Framework™
The blueprint for multi-channel server-to-server data pipelines, using Cloud GTM containers and direct API bridges to bypass browser ad blockers, tracking blocklists, and ITP restrictions.
- Redundant browser + server architecture
- Dynamic User Parameter enrichment
- Safe, encrypted hashing (SHA-256) pipelines
Ecommerce Measurement Framework™
Our structured measurement design aligning client KPIs to analytical dashboards, providing dashboards that executives trust and growth marketers can act on.
- Standardized naming conventions
- Multi-touch fractional attribution model
- Product-level performance funnel reports
Attribution Modeling Simulator
Attribution models are only as good as the data feeding them. Select a model below to see how credit is split, and why first-party server pipelines are required to record every touchpoint.
Shopify Tracking Fix Restores 23% Missing Purchase Data
The Problem
A Shopify Store spending $120,000/mo on Meta Ads observed a growing 23% discrepancy between Shopify purchases and Facebook Pixel purchase reports. Ad costs (CPA) rose due to Meta's algorithm losing purchase optimization cues.
The Solution
We deployed the Revenue Tracking Framework™ on GTM Server Side via Google Cloud Platform. Setup included direct API integration, customer parameter enrichment (hashed email, phone, IP), and Meta Event Deduplication.
Meta CAPI Match Quality & Hashing Simulator
Type a dummy customer email below to simulate how server-side APIs hash data into secure SHA-256 hashes for privacy compliance.
Our 3-Step Audit & Setup Process
Fixing your tracking doesn't require weeks of developer bandwidth. We audit, configure, and launch your server-side attribution infrastructure in three simple stages.
Initial Diagnostic Scan
Share secure, temporary read-only access to your GTM and Shopify/WooCommerce admin. We run our 22-point tracking audit looking for discrepancies.
Discrepancy Walkthrough
We host a 30-minute walkthrough call detailing your true vs reported revenue, match quality metrics, and custom GCP container configuration.
Infrastructure Deploy
We host your first-party subdomain, code GTM server-side nodes, and bridge Meta/Google CAPI APIs. You watch your attribution match quality reach 95%+.
Run a Rapid Attribution Audit
Check if your business is losing conversion signals to browser ad blockers or cookies restrictions. Take our 4-question diagnostic quiz.
Attribution & Tracking FAQ
Select a common tracking question below to see technical recommendations, structural explanations, and client case studies.
Select a tracking question from the menu to load client recommendations and related infrastructure frameworks.
Schedule a Free Data Recovery Audit
Let's pinpoint exactly where your e-commerce store is losing purchase attribution. We will run our 22-point diagnostic on your pixel matching systems.
1. Initial Technical Scan
We analyze your storefront (Shopify/WooCommerce) and check for browser blockages, cookie lifetime compression, and script latency.
2. 30-Min Walkthrough
We walk you through a dashboard comparison showing the exact percentage of missing checkouts and how to fix them.
3. Custom Server Scope
We construct a bespoke GTM Server-Side and Meta Conversions API implementation plan matching your growth goals.
Data Match Guarantee™
If our initial technical audit reveals less than a 10% discrepancy between your storefront database and ad pixels, your audit report is 100% free and we will verify your tags at no cost.
Shopify store spending $45k/mo recovered 19% missing checkouts.